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How To Respond To Negative Comments on Social Media

November 27, 2015 | No Comments | Posted by: Stephen Benny

Legendary UCLA Basketball Coach, John Wooden, is one of the most revered coaches in the history of sports. During a 12-season run from 1964-75, Wooden led his teams to 10 NCAA championships. He was a coach, and a teacher, who also offered some of the best advice I’ve ever read. In regards to how to best […]

Four Digital Marketing Strategies To Fully Capitalize On Small Business Saturday

November 25, 2015 | No Comments | Posted by: Stephen Benny

Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are locally owned and operated. It was first observed in 2010 as a small business complement to Black Friday and Cyber Monday, which promotes big box retail and e-commerce shopping. Over the last four years, it has provided a big boost to […]

EMS Race Team Secures Two Victories at the Ferrari Challenge World Finals in Italy

November 23, 2015 | No Comments | Posted by: Stephen Benny

The Ferrari Challenge World Finals were held this past weekend at the Mugello Circuit in Tuscany, Italy. The world famous track is home to Scuderia Ferrari, the racing team founded by Enzo Ferrari way back in 1929. For the 2015 season-ending event, drivers from 24 different countries converged on the mecca of Ferrari racing and […]

Talking Experiential Marketing with Baqer Keshwani of Purity Productions

November 20, 2015 | No Comments | Posted by: Stephen Benny

Baqer Keshwani is the Business Director with Purity Productions. Purity is a brand experience agency established in 2007 that has a reputation for creating distinctive, valuable, award winning campaigns. Purity provides brand ambassadors for a range of events and prides itself on the relationships they build with clients and partners to deliver first class experiences […]

5 Tips To Rejuvenate Your Small Business Marketing Plan

November 16, 2015 | No Comments | Posted by: Stephen Benny

Like anything, a small business marketing plan can get stale overtime if an effort is not made to continually improve it. But where should business owners look to rejuvenate their strategy? The first step in doing so is to understand that you have the opportunity to dictate your own marketing terms. And while you may […]

3 types of people you should feature on your company’s business blog

November 13, 2015 | No Comments | Posted by: Stephen Benny

An industry expert. Someone with a unique story. And people who are willing to share your content. These are the three types of people you should feature on your company’s business blog. Why, you ask? Oh, you didn’t ask that. No worries, I explained below anyway. An industry expert Industry experts provide value. They have […]

5 Ways To Grow Your Real Estate Business With Social Media

November 9, 2015 | No Comments | Posted by: Stephen Benny

More than 175 million people are on Facebook in the United States, and those numbers continue to increase every day. Twitter has also reached the 65 million account threshold in the US, while Instagram has recently crossed the 70 million user plateau. This growth in social media activity has created significant opportunity for real estate […]

3 Tips For Increasing Sales At Your Retail Store

November 6, 2015 | No Comments | Posted by: Stephen Benny

How to increase sales at your retail store location is a question business owners wrestle with on a daily basis. As times change, and market trends evolve, things that worked in the past don’t always move the needle like they used to. For this reason, retail stores must be on a constant search for innovative […]

Small Business Owners Offer 5 Tips For Success

November 4, 2015 | No Comments | Posted by: Stephen Benny

Small business success starts with a dream and is fueled by hard work. Along the way, an appetite for knowledge is ultimately required to help your vision grow into a sustainable business. In an effort to seek that knowledge, we reached out to five small business owners and asked what tips they’d offer to others […]

Four Keys To Maximizing Your Google Adwords Campaign For Your Small Business

November 2, 2015 | No Comments | Posted by: Stephen Benny

Google Adwords provides your small business a great opportunity to increase exposure and generate online sales. With Adwords, your company will appear in relevant search results, putting your product or services in front of customers most likely to purchase from you. You are also able to spend as you go, with complete control over increasing […]

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