Category Archives: Small Business

Why Every Small Business Needs A Website

March 27, 2017 | No Comments | Posted by: Stephen Benny

If you’re an entrepreneur, chances are you’ve thought about getting a website. If you haven’t, well, that’s probably why you’re here. Thankfully it’s not too late. Just know that whether or not your business is selling things online, you need a website. It is imperative. Crucial. Essential. It is a life-sustaining force for any business, […]

Reputation Management for Small Businesses

March 20, 2017 | No Comments | Posted by: Stephen Benny

Every small business owner knows the most value of managing reputation. In the age where “word of mouth” is a click away, positive public perception is often the difference between staying a business sinking or staying afloat. Reputation is essentially the quality with which a company engages its market. A market that feels welcomed and […]

The One Thing Every Small Business Needs

January 26, 2017 | No Comments | Posted by: Stephen Benny

You’re a small business owner. You have the drive, passion and work ethic to build something unique from the ground up. Chances are, you have already succeeded in establishing a business. So how can you apply that same passion to grow your creation? The answer is simple: You need a website. A website provides a […]

The Shop Small® for 2X Rewards offer from American Express

November 30, 2016 | No Comments | Posted by: Stephen Benny

Seven years ago American Express had the vision to proclaim the Saturday after Thanksgiving as Small Business Saturday with the goal of driving holiday shoppers to small, local merchants. Through much hard work and promotion by American Express, the phrase now has the shopper mindshare equivalent to that of Black Friday & Cyber Monday. In […]

Hyperlocal Marketing Series #5: Loyalty Programs

November 11, 2016 | No Comments | Posted by: Stephen Benny

The way your customers earn rewards is changing. . . We’ve all been stuck behind that customer in line at the grocery store. You know, the one rifling through her purse, then her coat, and finally her keychain to produce her rewards card. We all have them. We all go through the same stages of […]

Hyperlocal Marketing Series #4: Social Media

November 5, 2016 | No Comments | Posted by: Stephen Benny

Attracting local customers through social media In recent years, social media has entered the zeitgeist of marketing. It has become imperative to have an online presence as a means of exposing customers to valuable information about businesses. Social media can be a way to inform, comment, advertise and promote. The best part? It’s free to […]

Hyperlocal Marketing Series #3: A Responsive Website

September 15, 2016 | No Comments | Posted by: Stephen Benny

What the rise of mobile search means for your business Very quickly, let’s recap the two statistics presented in the overview of hyperlocal marketing in the first article of this series, because they provide a foundation for understanding what emphasis on the marketing strategy can do: In 2014 (for the first time ever) there were […]

Hyperlocal Marketing Series #2: Local Directories

September 7, 2016 | No Comments | Posted by: Stephen Benny

The importance of online business listings Let’s face it, in your quest to find some nearby Chinese takeout you’re not reaching for the yellow pages. You’re going to search online. In today’s world, coming up in online search results grounds your business in the reality of your customers. It’s how your company can be right […]

Hyperlocal Marketing Series #1: How to Connect With Your Best Customers

September 1, 2016 | No Comments | Posted by: Stephen Benny

What is Hyperlocal Marketing? Simply put, hyperlocal marketing is marketing oriented to a defined geographic area—usually a local region, town, community, etc. The idea is to attract local customers and turn them into repeat customers. Hyperlocal marketing has been a part of business since the inception of business itself. While it initially existed as yellow […]

Four Digital Marketing Strategies To Fully Capitalize On Small Business Saturday

November 25, 2015 | No Comments | Posted by: Stephen Benny

Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are locally owned and operated. It was first observed in 2010 as a small business complement to Black Friday and Cyber Monday, which promotes big box retail and e-commerce shopping. Over the last four years, it has provided a big boost to […]

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