by Cole Godsey | Mar 14, 2016 | Small Business
The importance of online business listings Let’s face it, in your quest to find some nearby Chinese takeout you’re not reaching for the yellow pages. You’re going to search online. In today’s world, coming up in online search results grounds your business in the...
by Cole Godsey | Mar 3, 2016 | Small Business
What is Hyperlocal Marketing? Simply put, hyperlocal marketing is marketing oriented to a defined geographic area—usually a local region, town, community, etc. The idea is to attract local customers and turn them into repeat customers. Hyperlocal marketing has been a...
by Cole Godsey | Feb 26, 2016 | Small Business
My story begins on January 5, 2010 when I tapped my first Foursquare check-in at a Skyline Chili and ends today … 60 days since my 5,000th (and last) check-in on Foursquare. Since that last check-in, I’ve had daily urges to whip out my iPhone and tap that...
by Cole Godsey | Jan 4, 2016 | Small Business
We have recently released a Facebook Advertising Guide for Small Business Owners to help our merchants expand their digital reach on a minimal spend. In this guide, you will learn how to build a Facebook Advertising Campaign that converts through detailed,...
by Cole Godsey | Dec 3, 2015 | Small Business
As a result of security concerns and point of sale data breaches at companies like Home Depot and Target, U.S. credit and debit card companies are releasing EMV cards that are much more secure than traditional magnetic stripe cards. Card companies have pushed...
by Cole Godsey | Nov 30, 2015 | Small Business
Having an active Facebook page can be great for promoting your small business, and it might even generate a number of leads. But if you don’t also have an updated website, you are missing out on several marketing opportunities that will help your business grow....