by Cole Godsey | Nov 30, 2016 | Small Business
Seven years ago American Express had the vision to proclaim the Saturday after Thanksgiving as Small Business Saturday with the goal of driving holiday shoppers to small, local merchants. Through much hard work and promotion by American Express, the phrase now has the...
by Cole Godsey | Nov 1, 2016 | Small Business
The Democratization of Technology refers to the process by which access to technology rapidly continues to become more accessible to more people. Thanks to the mobile revolution, never has this democratization happened at a faster pace and is resulting is a huge boon...
by Cole Godsey | Oct 29, 2016 | Small Business
The way your customers earn rewards is changing. . . We’ve all been stuck behind that customer in line at the grocery store. You know, the one rifling through her purse, then her coat, and finally her keychain to produce her rewards card. We all have them. We all go...
by Cole Godsey | Oct 15, 2016 | Small Business
Attracting local customers through social media In recent years, social media has entered the zeitgeist of marketing. It has become imperative to have an online presence as a means of exposing customers to valuable information about businesses. Social media can be a...
by Cole Godsey | Sep 30, 2016 | Small Business
Written By Merrell Sheehan Hyperlocal marketing has been with us for decades in multiple forms: yellow pages, billboards, direct mail, newspapers, and numerous other mediums. Today, consumer mobile adoption has created the “perfect storm” for Main Street...
by Cole Godsey | Mar 25, 2016 | Small Business
What the rise of mobile search means for your business Very quickly, let’s recap the two statistics presented in the overview of hyperlocal marketing in the first article of this series, because they provide a foundation for understanding what emphasis on the...
