Seven years ago American Express had the vision to proclaim the Saturday after Thanksgiving as Small Business Saturday with the goal of driving holiday shoppers to small, local merchants. Through much hard work and promotion by American Express, the phrase now has the shopper mindshare equivalent to that of Black Friday & Cyber Monday. In 2016 American Express is expanding this concept to a season-long offering to benefit both local retailers and their customers.

Fast forward to the upcoming 2016 holiday season and American Express is giving even more incentive to their cardholders with their just announced Shop Small® for 2X Rewards offer.  American Express cardholders are incentivized to “shop small” by offering 2X rewards when they use an enrolled American Express card at qualifying businesses. This offer is not only good on Small Business Saturday, but is effective immediately and runs through December 31, 2016.

American Express is even providing its small merchants with marketing materials and resources to help them promote the Shop Small® for 2X Rewards offer, including free online ads, signage, email templates, social posts and more. Small merchants can access such free materials during the offer period and year-round at the American Express Merchant Marketing Corner at .

American Express Card Members can enroll an eligible American Express Card online or through a mobile device at to begin earning 2X rewards when they Shop Small.

For more information on the Shop Small for 2X Rewards offer and full terms and conditions, visit .